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Dr. Oriana Chinni, Cosmetic Formulator

How many times have we woken up with the annoying sensation of having... puffy and tired eyes? To notice bags, dark circles and wrinkles around the eyes, the duller look and increasingly surrounded by the inevitable signs of aging. Definitely many times!

The beauty of a woman is perceived by her gaze. The intense expression and brightness are the first things that come to the eyes of those you meet, and reflect the well-being of the skin around the eyes. The saying "the eyes are the mirror of our soul" contains in a few words the truest thing there could be, I would also add about the skin that surrounds them!

Bags, dark circles and wrinkles around the eyes are very widespread blemishes, they are increasingly evident as we age, accentuated by periods or events that subject our body and skin to continuous stress, making the face more tired, less bright and aged.

What are bags?

The bags they are generated starting from the loss of tone and elasticity of the tissues and manifest themselves with swelling under the eyes and sometimes with the presence of a dark halo. Their appearance can be linked to various factors: stress, particularly tiring periods, in which not enough hours of sleep are accumulated, aging and oxidative stress.

Advancing age is one of the main reasons for the appearance of this blemish. As we age, the skin around the eyes, which is particularly thin and delicate, loses elasticity and tone, tending towards relaxation and increased permeability of the local vascular system. Lower eyelid tissues may have an increased tendency to accumulate fluid due to local processes, such as atopy and systemic fluid retention [1]. In some rarer cases, bags can be an indication of some more serious pathologies.

What are dark circles?

The rings under the eyes are mostly considered an “aesthetic concern,” they are defined pigmented macules , round and homogeneous evident in the periocular region. They appear as dark halos that surround the eye making the look tired and dull, they can be sunken or slightly swollen.

This blemish can be triggered by multiple etiological factors such as stress and lack of rest, family predisposition, dehydration of the eye contour area , excessive exposure to sunlight, photoaging, deposition of melanin in the dermis , postinflammatory hyperpigmentation resulting from contact dermatitis or allergies, shading due to skin laxity, smoke, alcohol and unbalanced diet (2) .

With the term KUMA we can encompass all the problems of the area around the eyes. Kuma is a word of Japanese origin which means "PANDA", and is commonly used to indicate periocular problems such as dark circles and to a lesser extent bags, which resemble the dark area around the eyes, characteristic of this animal.

What is Kuma Therapy?

Kuma therapy is an approach to comprehensively address the blemishes of dark circles , which differ in color and the causes that determine their onset. There are various types of Kuma:

  • Kuma Red, when the predominant color in the dark circles is red and indicates inflammation
  • Kuma Blue, when dark circles have a blue tendency, linked to a circulation problem
  • Brown Kuma, referring to brown dark circles when there is a problem with melanin accumulation

This makes us understand how complex and complex the problem of dark circles is, because the evidence of the blemish can be the result of one, two or all three of the problems mentioned above. This is why it is good to choose a product that acts completely on both inflammation, circulation and melanin accumulations, to be truly effective on dark circles.

What are wrinkles and crow's feet?

The loss of tone and elasticity and the appearance of the first signs of aging and the so-called "Crow's feet".

The skin surrounding the eye is an extremely delicate area, it presents different physiological characteristics compared to the surrounding skin, it appears much thinner, the number of hair follicles and sebaceous glands is much lower, the collagen and elastic fibers of the dermis are numerically fewer , subcutaneous fat is present in significantly lower quantities and lymphatic and blood circulation is rather slowed down.

All this contributes to making the area around the eyes extremely sensitive and much more subject to premature aging, at risk of the onset of expression lines and "crow's feet", because it is continually subjected to environmental insults such as wind, humidity, sudden changes in temperature, and to the natural movements of facial expressions.

It was formulated in the BeC laboratories Oro Rosa, an eye contour rich in plant-based active ingredients, capable of acting comprehensively on all periocular problems.

What is Rose Gold and how does it work?

Oro ROsa is a delicate triple action emulsion formulated specifically for the eye contour, ophthalmologically tested, which makes the skin silky, compact, uniform, giving a bright and fresh look. Perform an action intensive anti-aging, reducing wrinkles, counteracting the degradation of collagen by free radicals, exercises a botox-like action and Lifting on the upper eyelids, also performs draining activity on the bags and reduces dark circles.

Pracaxi Oil acts on wrinkles around the eyes known as “miracle oil”, which increases the content of hyaluronic acid and the density of the collagen structure (3) . The effect is completed by two peptides, defined as "tailor-made" biologically active ingredients, which stimulate the production of new collagen and relax the muscles in a reversible and safe way, resulting in a Botox-like tightening effect, with a relaxing action on expression wrinkles. and on crow's feet (4) .

The lifting effect on sagging upper eyelids is given by the synergy of two plant components, obtained from the bark of Albizia julibrissin, with anti-glycant effect and from the leaves of Siegesbekia orientalis o Darutoside known as a "get well soon" plant for its healing, regenerating properties, and capable of increasing the synthesis of collagen and elastin. Alpha Glucosyl Hesperidin , a bio-flavonoid contained in citrus peel with an antioxidant and vasoprotective action, acts on the different colored components of dark circles. (5) .

The phyto-complex obtained from Oak bark and from Green tea It has an anti-inflammatory, tonic action on the microcirculation and decreases the production of melanin, reducing dark circles and improving bags under the eyes, making the skin uniform and with a healthy complexion(6) . They contribute to the anti-stock exchange action the essential oil Of Juniper , the Theophylline and the Caffeine , with their draining and anti-edematous properties, while the C vitamin stabilized and the Bisabolol they complete the anti-dark circle action with their anti-pigmenting and anti-inflammatory action (7).


(1) Ivan Vrcek, Omar Ozgur, and Tanuj Nakra. 'Infraorbital Dark Circles: A Review of the Pathogenesis, Evaluation and Treatment'. J Cutan Aesthet Surg. 2016 Apr-Jun; 9(2): 65–72. doi: 10.4103/0974-2077.184046


(2) Fernanda Magagnin Freitag, Tania Ferreira Cestari. 'What causes dark circles under the eyes?' J Cosmet Dermatol. 2007; 6(3): 211-5. doi: 10.1111/j.1473-2165.2007.00324.x.


(3) Simmons CV, Banov F, Banov D. 'Use of a topical anhydrous silicone base containing fatty acids from pracaxi oil in a patient with a diabetic ulcer'. SAGE Open Med Case Rep. 2015 . doi: 10.1177/2050313X15589676.


(4) McArdle JJ, Lentz TL, Witzemann V, Schwarz H, Weinstein SA, Schmidt JJ. 'Waglerin-1 selectively blocks the epsilon form of the muscle nicotinic acetylcholine receptor'. J Pharmacol Exp Ther. 1999 ; 289(1): 543-50.


(5) Huang YB1, Lee KF, Huang CT, Tsai YH, Wu PC. 'The effect of component of cream for topical delivery of hesperetin'. Chem Pharm Bull (Tokyo). 2010 ; 58(5): 611-4.


(6) Katiyar SK, Matsui MS, Elmets CA, Mukhtar H. 'Polyphenolic antioxidant (-)-epigallocatechin-3-gallate from green tea reduces UVB-induced inflammatory responses and infiltration of leukocytes in human skin'. Photochem Photobiol. 1999 ; 69(2): 148-53.


(7 )  Ochiai Y, Kaburagi S, Obayashi K, Ujiie N, Hashimoto S, Okano Y, Masaki H, Ichihashi M, Sakurai H. 'A new lipophilic pro-vitamin C, tetra-isopalmitoyl ascorbic acid (VC-IP), prevents UV- induced skin pigmentation through its anti-oxidative properties'. J Dermatol Sci. 2006 ; 44:37-44.

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