BeC has joined the Emilia Romagna region’s call for support of export promotion projects and participation in trade fairs in 2023.

The main goal behind participating in the Cosmoprof fair was to increase the company’s brand awareness both nationally and internationally. Measuring the achievement of this objective quantitatively is challenging; however, the fair definitely allowed the company to present its corporate vision to a wide audience of buyers and industry experts, who appreciated the product features and the low environmental impact production methods. Participation at the fair enabled the company to connect with a large group of industry professionals, considering that in 2023 the event recorded over 250,000 visitors from 153 countries and more than 2,984 exhibitors from 64 countries to engage with. It was precisely through interactions with both competitors and non-competitors worldwide that new insights and stimuli arose, useful for continuing the company’s innovation efforts that have always been a hallmark of the business. Cosmoprof remains an excellent showcase for the company and its products, as well as a valuable opportunity for exchange and dialogue with the evolving needs of the industry and the market.