STRESSED HAIR AND HAIR LOSS IN AUTUMN: WHAT ARE THE REMEDIES?

Dott. Riccardo Matera, Research and Development

Every year, between September and November, many people notice a significant increase in hair loss. While it can be concerning, this is actually part of the natural hair growth cycle, which typically lasts between two and seven years.

Why does hair fall more in autumn?

What we call seasonal hair loss is a temporary and physiological process. Studies suggest that during autumn, you may shed up to 20% more hair than usual.

The cause? It’s not autumn itself, but rather the stress accumulated during the summer — prolonged sun exposure, high temperatures, saltwater, frequent washing, and aggressive styling tools. All these factors affect the scalp, weakening the hair root and compromising overall hair health.

How can you prevent seasonal shedding and strengthen your hair?

Autumn is the perfect time to take extra care of your hair, nourishing it from root to tip with a targeted routine that works both externally and internally.

Here are our tips for protecting and revitalising your hair this season:

1. Cleanse gently: Shampoo R.C.

Cleansing is the first essential step. Use a gentle formula like Shampoo R.C., enriched with essential oils and hydrating, restructuring active ingredients. It helps to stimulate the scalp, reduce dryness and add volume and shine to even the most damaged hair.

2. Stimulate the roots: Sinergia S.C.

Apply Sinergia S.C. directly to the scalp. This intensive treatment contains Saw Palmetto (Serenoa repens), a botanical extract known for its anti-hair loss and strengthening action. Massage gently to stimulate microcirculation and strengthen hair at the root.

3. Deeply nourish: Flossé and Nuova Maschera

Once a week, alternate between two intensive treatments:

• FLOSSÉ a conditioning balm rich in natural ceramides, to strengthen and rebuild hair structure.

• NUOVA MASCHERA a sebum-balancing mask ideal for restoring scalp balance and controlling post-summer excess oil.

4. Support from within: Performax

Healthy hair starts on the inside. Performax supplement is formulated with Zinc, Biotin and B vitamins, supporting hair structure, protein synthesis, and overall wellbeing during the post-summer transition.

Autumn shedding is not your enemy — it’s a natural reset. With high-quality, plant-based products from BeC Natura, you can support your hair’s growth cycle, restore vitality and enjoy stronger, shinier, healthier hair.

This season, start again — head first!