WHY AFTER-SUN CARE IS AN ESSENTIAL BEAUTY RITUAL (NOT JUST IN SUMMER)

Dr. Elena Lucchi, Head of Dietary Supplements

Sun exposure, when done consciously, can be truly beneficial for our body: it boosts mood, stimulates vitamin D production, and gives us that golden glow that makes us feel more beautiful and full of life.
However, to truly enjoy the benefits of the sun without damaging the skin, it’s essential to follow a routine that includes preparation, protection, and repair.

The sun is good… but your skin needs protection and hydration

Gradual sun exposure, along with the right SPF, is the first step toward healthy skin and an even tan.
But many forget the final, crucial step: applying after-sun care.

After hours in the sun, your skin loses moisture, becomes stressed, and is at risk of becoming dry, dull, or flaky. That’s why hydration after sun exposure is key to maintaining a long-lasting tan, preventing peeling, and helping your skin recover.

What should a good after-sun cream contain?

An effective after-sun cream should be moisturizing, nourishing, and soothing, capable of restoring the skin’s natural balance and providing relief from redness and discomfort.

Here are some key ingredients to look for:

• Jojoba, Avocado, and Olive-derived Phytosqualane oils
  Deeply nourishing, they help rebuild the skin’s hydrolipidic film and prevent loss of tone.

• Aloe Vera, Saccharides, and Ribose
  Provide instant and long-lasting hydration, leaving the skin soft and supple.

• Soothing and calming actives
  Ideal for relieving redness, irritation, and that tight, uncomfortable feeling after a long day outdoors.

A daily ritual to extend beauty and well-being

Applying an after-sun cream at the end of the day should become a daily skincare ritual in the summer—not just to take care of your skin, but also to prolong your tan and enjoy a moment of self-care.

Choosing a formula that’s also suitable for sensitive skin makes it perfect for the whole family, including children.

The sun is good for your body and your mood—but your skin deserves to be respected and protected.
After-sun care is not an optional extra: it's an essential beauty ritual that helps your skin regenerate, stay youthful, and glow… even after the holidays.

🌿 Discover our hydrating and soothing after-sun cream, formulated with natural active ingredients to restore your skin after every sun-filled day.