IS MY CREAM REALLY EFFECTIVE? THE SCIENTIFIC TRUTH BEHIND COSMETIC TESTS

Dr. Simone Gabbanini, Quality Control Manager

When we choose a cosmetic for our daily skincare, we rely on the promises written on the packaging: “reduces wrinkles”, “hydrates the skin”, “firming”.

These declarations are technically known as cosmetic claims: messages addressed to the consumer to communicate the specific qualities, performance, and benefits of a product.

But a spontaneous question arises every time we purchase a new treatment: can we really trust these words? Or are they just pretty phrases dictated by marketing strategies?

Transparency and Science: EU Regulation No. 655/2013

In the world of natural and professional cosmetics, transparency towards the consumer is fundamental. To protect buyers, European legislation establishes very strict rules.

Specifically, EU Regulation No. 655/2013 sets out the general criteria that every cosmetic claim must strictly comply with to be used on labels or in advertising. Among the key principles prescribed by the European Union is informational support: every statement must be backed by adequate and verifiable scientific evidence. It is not allowed to promise results that cannot be rigorously proven.

“Saying a cosmetic works is a marketing statement. Proving it with data in hand is the true commitment of cosmetic science.”

How are cosmetic efficacy tests performed?

And this is exactly where cosmetic efficacy tests come into play: actual scientific studies and tests designed to support, with measurable methods, the benefits declared on the packaging.

But how are these studies conducted in practice in our Laboratories?

1. Involvement of volunteers: studies are carried out on selected groups of human volunteers, following strict ethical and safety protocols (no tests are performed on animals).

2. Clinical and instrumental evaluation: using dedicated dermatological equipment, researchers measure skin parameters before and after a complete treatment cycle.

3. Data analysis: to support, for example, an anti-aging claim, high-precision instrumentation is used to analyze the skin surface and evaluate specific wrinkle parameters, such as their depth, quantity, and volume.

If, at the end of the testing cycle, the results obtained are consistent, significant, and sufficient to demonstrate the promised benefit, then and only then will the claim be considered adequately supported.

The guarantee of BeC natura laboratories

For the natural cosmetic lines BeC natura and Terra biocare, the actual efficacy of the product and the safety of the formulas are at the heart of every formulation.

The next time you touch your skin and read words like “hydrates”, “smoothes” or “reduces wrinkles” on the packaging of a BeC cosmetic, remember that behind that promise there is transparent and meticulous work: the studies and tests on volunteers conducted in our cosmetic efficacy laboratories.

Because for us, natural beauty is a promise that deserves to be kept and demonstrated every day.

Do you want to take care of your skin with guaranteed effective treatments?

Discover the BeC Natura natural cosmetics line and the Terra biocare organic line and renew your beauty routine with dermatologically and scientifically tested formulas: https://www.bec-natura.com/collections/all